This blog will focus on various methods and tools of internet marketing. While it is primarily aimed at the network marketer doing internet marketing, the subjects addressed will also be very benefiical to affiliate marketers as well.

Attraction Marketing – How You Can Be Successful in Network Marketing

If you are not achieving the financial success you hoped for in your MLM business opportunity, or for that matter any business you are working, it is very probable you are not going about it correctly.

Many MLM companies and their leaders train new associates to use relationship marketing to build their business, and for the most part they are right. Successful leaders in network marketing need to build relationships with those that they want to sponsor into their downline, and then help those people build their business to be successful so that their business grows exponentially.

The problem with relationship marketing is, in order to build relationships you have to have contact with people. Most people’s warm market and sphere of influence only go so far before they run out of prospects to talk about their business with. And of course most of those people don’t want to be bothered with your business anyway, especially if you aren’t driving around in a $100,000 car that you got free because of your business success.

After exhausting your warm market, or if you are like me, you never talked to them anyway because you didn’t want to drive all your friends and family away, you turn to the internet. Sounds great with all the millions of potential prospects out their. But then reality sets in when you realize that there are a great many other people on the internet trying to accomplish the same thing and you find you are swimming around in a very big ocean and you are one of the little fish.

The questions then become, how can you advertise for prospects, and how can you afford to get noticed going up against all the big dogs? You get bombarded with thousands of ads trying to get you to use this method or that new marketing tool and soon you don’t know where to turn. Some will tell you to use social media, others will say PPC, blogging, article writing, videos, the list goes on an on. Even if you chose one you wanted to try, the learning curve to do it takes time to research, and not every way of doing is the correct way to market and be successful.

The biggest mistake most marketers make using any media method on the internet, is that they are advertising before they build relationships, which goes against the principles of relationship marketing. If you have a Twitter account most of the messages you see are ads from someone you don’t know, pushing their business or product on you. Same with YouTube. If you have found yourself on some marketers email list that you didn’t opt-in to, you are getting tons of junk mail that says they have the answer for you and you will get rich with their product.

Most people get turned off by people they don’t know trying to provide them with answers. You want the answers, but you also want to trust those giving you the answers. After a few years of trying and few failures along the way, you get tired of being part of the 95% who fail at network marketing, and you vow to find the right answers and become successful.

The advice I try to provide to those on my team is to have a system; a system that leads and provides free training, constant communication, and access to the best tools to build a successful business. I also believe that in order to build more than just a downline, you have to build a business – a business that will provide a lasting residual income, and eventually a passive income. But it won’t come overnight, it’s not about get-rich-quick schemes, and blasting your ads all over the internet. When you do that you just become part of the masses, and usually part of the failures!

What it really comes down to is hard work, nose to the grindstone, a few hours a day, everyday, for at least 2-3 years. If you’re willing to go the extra mile, and you are doing things the right way, then you will make and gain financial independence.

So what’s the right way to build relationships with strangers on the internet? How can we build a successful business without turning everyone off with our advertising? Here is what most highly successful internet marketers are doing – they follow the principles of attraction marketing.

Attraction marketing works by providing free valuable content for future customers to figure out how your product is going to benefit them before they buy it so that they are qualified customers before they sign on.

Many successful multi-level marketers use this concept to grow their businesses and help their associates to do the same. It’s not a new idea and has been used for years, but with the power of the Internet anyone can do the same thing and attract their niche market of customers using this method.

Independent distributors engage in Attraction Marketing to build their personal brand. It is not done with advertising or trying to sell people on their business at first contact. They do this by providing free content that is valuable to people, helping them learn things that will lead them to achieve their goals of financial success, and by being genuinely interested in their success. And with that, relationship building can begin.

The goal is to get people to opt in to an email list by offering free information that will help them build their business. This process enables one to build trust and value with their email list. They can then distribute product offers to their list, which can be an additional income stream. The other goal is to eventually present their business opportunity after one has established themselves as a person of value, increasing the likelihood of people joining their team. And if someone already has their own business opportunity and just wants the help to make it a winner, they still will have all that valuable information and training, and a system to use that will enhance their success. It is a win-win proposition for everyone involved.

What it all really comes down to is, would you rather chase after prospects one at a time or have 5-10 interested people a day come to you? This is the mindset of an attraction marketer. You acquire prospects after enlightening them with valuable information about various avenues of marketing successfully, as well as the tools needed to succeed. And then each individual you have that relationship with can make an informed choice how they want to produce results using attraction marketing.

To find out more about how to get free training and coaching on attraction marketing and a system that will teach you to create free leads online so you can grow your business, click on my Contact page or take a look at the best lead system for network marketers. When contacting me, if you are interested in receiving free training webinars on social media marketing and other methods of lead generation, just ask and I will provide them for you.